We are all about ESCA makeup aka mineral makeup, so in order for you to understand a little more about this type of cosmetics, here is some information:
Electron Spectroscopy for Chemical Analysis
Isn’t that a mouthful? ESCA is actually an acronym, and the above is what it stands for. ESCA is the science behind mineral makeup.
What is ESCA | Mineral Makeup?
How many of you actually take the time to look over the ingredients and contents of the makeup you purchase? Many cosmetic products that succeed in creating visual appeal and making you look good are not necessarily healthy for your skin.
Natural and healthy
Mineral makeup made from ESCA technology consists of pure and natural minerals and antioxidants. They do not contain any harsh and unnatural chemical fillers, preservatives, dyes, or fragrances thus making it healthy for your skin.
Minerals
Mica, zinc oxide, and titanium dioxide are the natural elements that make up the majority of ingredients in mineral makeup. They are crushed and finely ground into powder.
Properly buffing these minerals onto your skin and face is said to give you a healthy glow as the facets of the powdered minerals radiate on the surface of your skin.
Because these elements are natural, they do not clog your skin or cause them to become overly porous as do cosmetics containing harsh chemicals.
Antioxidants
I’ve noticed that although it is common belief that antioxidants are good for the body, many do not know what they actually are.
Basically, antioxidants are molecules that stop, or rather slow down, the process of oxidation. Oxidation is bad because it is what causes us to age. Therefore, the presence of antioxidants in makeup may prove beneficial for the consumer in that it can possibly slow down our physical aging process.
Why is ESCA | Mineral Makeup so Popular?
I should point out that ESCA makeup is not a brand or company of any sort. Rather, it is a type of makeup, or as I stated in the beginning, it is the science of mineral makeup. One such popular brand is Bare Escentuals or also sometimes referred to as Bare Essentials. This is the same company that produces bare Minerals makeup cosmetics.
Now that I’ve made this clear, why are ESCA cosmetics becoming more and more popular? Well, it is starting to become not just a trend, but a standard in makeup because of the fact that people are realizing the importance of their health and well-being. A combination of being healthful and making you look good is a winning product.
Marketing & the industry
Mineral makeup is marketed to be just that…Healthy and good for you and your skin. Whether to believe in the theory of ESCA and mineral makeup or to view it as a marketing conspiracy is entirely up to you.
MM